Thursday 18 October 2012

Applications

Examine the applications of 3D for product design, animations, TV, film, web, games, education, architectural walk-through.

Product design
In order for a product to be manufactured and retailed it must first go through CAD programs to demonstrate the product. It also has to have a blueprint of the product. It shows the size dimensions and materials of the product, using 3D only furthers the understanding of the product. 3D programs can be used to manufacture a 'render' of what a product might look like in real life, this would help designers of the product to get a look at the box/package before putting it into production.This is a before and after shot of some house hold appliances which have been developed from a sketch into a full 3D model. 
 




Animations
In animation 3D modelling is used all the time as it is a key element. 
3D animations are very common, there have been full scale films made entirely out of 3D software, films like 'Finding Nemo' an 'UP'. These films are made by use of 3D animation software like 3DS Max. Money in animation is mostly found in 3D as it is the most realistic and time consuming of them all. This is because they have really been starting to make it as realistic as they can, using facial expressions from actual humans. In this picture from the film 'UP' you can see the facial expression clearly of the boy and you can tell that he is excited.





TV
 
3D is used a lot in TV, especially on idents, which are little adverts usually indicating the start of a new program, or just regular ones throughout showing you what channel it is. CGI and 3D modelling are key to some dramatic events in some TV shows. A big example in modern day television is the sequence in Coronation Street. As the program is set in Manchester a big part of city life is using the metro link. In a particular episode a met derails and smashes through a bridge. This is a perfect example of use of 3D as the producers wouldn't of had the necessary money in the budget for such a stunt. CGI and 3D modelling are a much cheaper option.Another use of 3D in TV programs such as Planet Dinosaur. This is a 6 part documentary that lists various species of dinosaur. Going off fossils and bones, the structure of the dinosaurs might be accurate but there was no way to find out the colour of the dinosaurs or the texture of the skin, so the modelers and animators had to look at the closest looking animal we have to incorporate the movement and mannerisms into the models and animations.

Film3D is the main focus on most animated films. 3D CGI in films has come a long way. Big companies such as Dream Works and Disney use 3D techniques. The way the characters are shown are made to look realistic with facial expression and how they are displayed on the screen, this can show how the story line will carry on. Aswell as these companies there are smaller companies who have started to do just as well as the bigger companies such as Pixar. Pixar are a much smaller company who are teamed up with disney to create 3D animated films which are for families. They have done films such as Toy Story which to this day is still carrying on and bugs life which is one the early 3D animated films. From these early films we can see how much 3D animated films have progressed over the years as these days they are starting to look more real. A huge film that took years to develop was Avatar. This is the best example to show how the facial expressions and movements are exactly like humans. This was done by motion capture. The way Motion Capture works is very simple and effective, they place data points on key features on the actors face, the actor then plays out their scene and the movement picked up by cameras from the data points is sent to the computer. It is displayed as a bone mesh and then the modelers/animators can flesh out the face or body.

The top picture is showing how a camera in front of the actors face can show you in detail the facial expressions so that the modeler has an accurate expression to work from. The bottom picture is showing the motion capture.






WebThere are many sites on the Web that use 3D. Most used are for showing the marketing of a company. Web design is becoming more and more important as the need for a trendy and important site is ever-growing. If a site is 3D, or has 3D features, it is naturally going to be more popular. Another use of it is to show a campus of a place. Hybrid view on some map applications demonstrate the uses of 3D on the web. Google Map street view is a good example.



GamesIn more advanced game and in this day 3D modelling is the majority of the gaming worlds platform of choice. Since the end of the 90's 3D modeled games became much more popular as they gave a certain reality to the game. This made gaming a much better experience as it looked so much more real. Many games use 3D to show setting or even for the characters them self  In this day if a game wants to be successful it needs to be more advanced and realistic than the last, making the graphics far more better than they were a couple years back. The standard now is so state of the art that successful games are the ones where it is hard to distinguish the difference between the game and reality. 3D gives gaming a sense of realism. Examples of how 3D has changed over the years is Halo compared to Assassins Creed. If you were to play on Halo now it wouldnt be as good as you thought it was when you first played it as the realism of games have advanced since then. Assassins Creed is made to be realistic in the movement and setting. In my opinion the graphics on game consuls such as xbox and playstation 3 are better than on a computer meaning the realism will be much better on gaming consuls. 
These two pictures are of Assassins Creed 3, showing how developed and realistic it is as the character looks human like. Also the scenery, the clothing and the weapons used also look realistic.




Education
3D can be used in education to improve learning capabilities for children. Interactive learning has become a big part of the school curriculum and learning at home as you can access various things by the internet. This is due to an ever changing world in which technology plays a big part. Interactive learning helps learning as it is a fresh way of thinking and has been proven to work. It makes it more exciting for children as they can move things around, characters can talk to them, music played in the background etc, rather than the child looking at a book which does nothing. This is a advanced way of learning and a more fun way for children to keep them entertained and focused as well as learning.
This picture is showing an interactive book which helps teach children the alphabet.


ArchitectureArchitectural walk-through's use 3D in order to show the layout of their designs. It demonstrates the aesthetics of their designs and also to show existing locations. They will draw out the design very precise and accurate then it will be put into 3D walk throughs to demonstrate how it will look in areas. The biggest use is where architects demonstrate their work. When you are walking down a street and there is a blocked off area that will be built on, there is always a picture to show what it is going to look like, this is done by 3D. It is made to look as realistic as it can so that it gives a better understanding and picture of what the finished piece will look like.


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